Informative SEO: Do You Really Need It? This Will Help You Decide!


Information retrieval behavior on the web was the mainstream of information problem solving, mainly focusing on a web search. So the information sender could get a lot of traffic by focusing on SEO alone.


However, now that environment-monitoring information retrieval behavior has emerged, new countermeasures corresponding to this have become necessary.

Definition of ‘information’ in cognitive science

From the viewpoint of cognitive science, “information” refers to a change in the recipient’s knowledge. Information is changing the knowledge of a person and using that knowledge, a person makes various judgments, communication, or work. And in order to execute them more safely and wisely, one needs to explore more information and make another change of knowledge. In this sense, it is no exaggeration to say that our lives are a continuation of information searches and that better information searches lead to a better life.

Types of information retrieval behavior

There are three kinds of information search behavior in the information retrieval behavior according to the book of information retrieval behavior <technology of information retrieval – how to solve the problem of the unknown, Miwa and Makiko>

  • If you are looking for information because you have a clear purpose,
  • “Environmental monitoring” in which newspapers, magazines, TVs,
  • “Encounter with information” that comes into contact with helpful information that is not what you are conscious of,

We repeat this information search behavior, learn, use knowledge to solve various problems, and to search for information again. At present, our information search behavior is focused on the web, but we can see the interesting structure by using the three types of information that are exemplified in the information search behavior on the web.

  1. Troubleshoot information: Search using the keyword search
  2. Environmental monitoring: news site visit, RSS subscription, SNS check
  3. Encounters with Information: The two previous information-seeking behaviors or unintentional surfing during a pervasive Internet surfing,

Past, Present, and Future of Information Retrieval on the Web

We have used the Web as a primary means of solving information problems. If you can not find the information you need, you can re-examine the keyword or search for the new keyword based on the information you have found. This use is still one of the major information search behavior on the web, but today, besides utilizing it for solving information problems, the web is being used for environmental monitoring as well.

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The behavior of registering favorite news or blogs in an RSS reader, touring fixedly, or sharing topics among peers using SNS is an information search behavior in the form of environmental monitoring enabled by the spread of RSS and various social services.

In general, the frequency and time of information seeking behavior for solving problems based on the search in the web are not changed over the years. However, the frequency and the time of information seeking behavior for environmental monitoring It has increased considerably over the years. This seems to be related to the fact that information monitoring centering on existing TVs and magazines are mostly carried out on the Web. In other words, the web has absorbed TV and magazines at high speed. This change in information retrieval behavior is similar to the shift from traditional library search to web search.

Environmental monitoring

The role of the Web in information seeking activities is not only “solving information problems” but also “environmental monitoring”. However, these changes do not end only to us as information seekers. This is because we are information seekers and information senders at the same time. It may be necessary to change the way we send information in order to connect the information we send to the searcher. In the old situation, the means by which we connect the information we send to searchers were mostly limited to “advertising” and “search”, and as a way of connecting information to people searching for information to solve information problems, SEO has had an overwhelming effect.

However, the information seeking behavior performed here is centered on “information problem solving”, and the traffic of “environmental monitoring” is centering around other places.

Responding to environmental monitoring type

Information matching for information search behavior of environmental monitoring type is currently managed by RSS reader or social service. As a sender of information, we believe that by using this route we have arrived at a time when we need to find ways to connect the information we send and information seekers. By optimizing the information delivery route to respond to the information search behavior of the existing information problem-solving type as well as the environment monitoring type information search behavior, it will almost certainly increase the traffic to the site. Specifically, the following measures can be considered.

  • Add content regularly and send RSS.
  • SMO’s various strategies are introduced.
  • Make the page title attractive.
  • Spread preliminary topics on the Internet.
  • Make network suitability easier to select first.

Of course, we can think of various measures besides these, but in the end, our information sender needs to search for the form of information transmission connected to various information search behavior of a user. As our usage of the Web changes so does our approach.

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About Khairul Abedin 1 Article
Khairul Abedin is an SEO Expert with more than 5 years of experience in Digital Marketing. He received his Bachelors of Science degree in Textile Technology from Ahasanullah University of Science & Technology and his MBA in Management Information System from ASA University Bangladesh. Khairul is an avid author, entrepreneur, speaker and educator.

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